Saturday, February 1, 2014

Social Media Marketing Part 2

This is my second consecutive post on my most recent social media marketing initiative, and it picks up where my 30 January (2014) post left off.

I started this blog...goodness, it’s been over two years ago now. Rarely do I receive a comment, but I do get visitors—this I know from the stats Blogger provides me.

Shortly after starting my blog, and in keeping with popular social media marketing strategy, I signed up for a Twitter account. For a long time, the account just sat there, primarily because I didn’t know what to do with it. I kept writing my blogs, writing my books—publishing my books and going more and more in debt and occasionally visiting Twitter to look at the tweets. Rarely did I respond to anything because I wasn’t sure I should. But people did follow me—based on my profile, perhaps? Certainly not because I was an engaging individual, but I followed those folks back. I attracted and was attracted to conservative, state rights, tea party folks. Every once in a while a well-meaning Republican/conservative "type" would state how Black folk should abhor the Democratic Party since that was the party of disfranchisement and racism and the KKK, and the Republican Party was the party of freedom. I think to myself, "The bane of our founder’s Republic was the party of freedom?”

Okay, I’ve digressed a little here, but I do have a point. Regardless of how you feel about the Democratic and Republican parties of today, there’s a lot of history between then and what those posts imply, and I do have a basic knowledge of that history and an unfailing prejudice when it comes to the South (I’m pro—and I wonder if those people realize there was a Northern wing to the Democratic Party, which was....) Oh, never mind; that’s not my point. My point is that I comment when I see such. And guess what I have discovered? Anytime I interact: favorite, re-tweet or comment, whether folks agree with me or not, my Blogger stats go up. So, take note you budding internet marketers, there is a definite correlation between participation on one social media platform and its impact on those it’s linked to.

Based on that long, drawn-out “analytical” discovery, I decided even more social media interaction was in order, hence the internet marketing course thru Education 2 Go (Ed2Go) discussed in my last post.

The course covered the five big social media platforms: Facebook, Twitter, Pinterest, Linkedin, and Google+; I have fledgling accounts at all. I have finished the course, but I’ve just started honing my “social media” plan. My intention is to go back through the course notes and flesh out each platform vis-√†-vis Loblolly Writer’s House. I’ve started with Google+ (see the sidebar?), and I’ve added reciprocal buttons to several pages on my website. I’m supplementing the bare-bones Ed2Go course with a copy of Jesse Stay’s Google+ Marketing for Dummies. I’m in the process of going through his book page by page building my platform, using what’s relevant and cogitating what I don’t understand. I’ll figure it out; I’m only halfway through the book. Besides, I think I should have read Google+ for Dummies first and learned the mechanics before attempting to master exploitation.

I will follow up with my Google+ progress and eventually the other platforms. So far, I've created some Google+ circles and been placed in circles and joined a handful of communities—I even found one on secession! I’m interacting and seeing activity in my blog stats. Maybe one day I’ll even get a comment. In the meantime, I’m going to continue my base strategy of weaving writing and publishing content as well as history notes into this blog. Hope you’ll be back and thanks for reading.

Charlsie

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