Note: From the start, my primary sales outlet has been the “craft fair.” This was the case before there was an Ingram-owned Lightning Source (LSI) print-on-demand printer and its accompanying promise of distribution. Craft fairs are ubiquitous, most relatively cheap, and they take me to the nooks and crannies of my beloved Mississippi, where I reaffirm that, yes, the South is alive and well. But despite the fact I meet with a generally favorable audience, that audience is limited in number, and depending on the distance from home, nightly accommodations, gas, and dining out sometimes nullify my sales. Coming out in the black or not, each fair’s expenses take a bite out of profits. On top of that, I have to load and unload a tent and tables and books and deal with the fickleness of the weather. Those factors produce wear and tear on a woman passing (all too quickly) into her golden years. Selling via craft shows is a tough row to hoe.I realized some time ago that to reach a national audience, maybe even an international one, I needed to take advantage of the online marketplace. Reaching out to/or diving into this potential market is applicable to both my physical book as well as the digital version, but I do believe the digital format holds the greatest potential for sales over the internet. It’s just so easy to find and download a book to a reader. The effort can be accomplished in seconds, and ebooks, in most cases, are significantly cheaper than their paper counterparts.