Sunday, April 22, 2012

From Offset to Digital Printer

I’m aware that I have let more than two weeks lapse between posts and for that I apologize, but the delay was not without cause. I have completed uploading my first three books to Lightning Source (LSI) and am waiting for the proofs—each of which I will read one more time. There are reasons for such madness (I practically have these books memorized) and those are I made corrections to typos overlooked when the books were printed on an offset press years ago and I made a few content changes—clarifying questions asked of me by readers—nothing to change the story line.

For me, this is one of the beauties of digital printing. Typos, much like a dog and fleas, are present in books—you’ll almost always find at least one. If you’ve printed 2,000 books, you live with it, multiplied 2,000 times. If you’ve printed 100 books, you live with it 100 times and you’ve fixed the problem by the time you make your next order. I love it! With digital printing, you can print as few as one copy—albeit at a greater cost per copy—instead of waiting until you’ve sold an initial print run of 2,000, errors and all, before making revisions and ordering another print run.

The other beautiful thing about this particular digital printer (LSI) is that it’s owned by Ingram—the book distributor. Now bookstore owners can order my books at the request of the customer instead of having to tell the client “it’s not in the distribution system.” Hence the term “print-on-demand.” Now, I haven’t tried it out yet—I plan to get my local B&N to order all four when I’ve blessed the last three—but theoretically, that’s how it should work, right?

So the greater “cost per book” will have been offset by cutting out the wholesaler, warehouser, distributor, and any other middle man I’m not aware of. I know other authors have been using these advantages for a while, but for me, it’s like the light just went on. I’m proud of the jobs the offset printer did for me, but I’m proud of the book package LSI does also and the paradigm works so much better for me. As of today, I have paid roughly $230.00 in interest over the last four months on my books printed by an offset printer. For that sum, I could order roughly 40 books from LSI and more than double my money on each. Okay, I left out the shipping, but you get my drift.

Oh yes, and that “double my money” part. That means I have to get out there and sell them. I do that primarily at craft fairs. I’ve got an article on my website highlighting how well that’s working for me. It’s work, for sure.

Given that, my next great quest is my online presence, which will be my focus for the next month. My mentor is John Locke (he doesn’t know it), author of How I Sold 1 Million eBooks In Five Months. I’ve read it twice. I always knew it was about finding my audience; I was just never sure how to go about it. Now I have a starting point. Check him out. Oh, and if you do, I’m reading his first western—it’s pretty darn good!

Thanks for reading,



I encourage you to leave comments. I'll reply to all questions within a week, and errors in the posts will be acknowledged in the comment area. Feel free to answer questions/clarify confusion I express in my posts. Disagree with my points if you believe there is need for disagreement, but keep in mind that all off-topic comments, disparaging comments, comments with more than one link, and comments that include profanity will be deleted.